IEST Dragon’s Den 2017

IEST’s PTA sponsored Dragon’s Den started five years ago as a year 8 choice lesson. Seven students signed up and participated. The first year was very science based where students even had the opportunity to explore nuclear physics -- the what and why are alpha and gamma radiation dangerous. Students learned the basics of business plans and marketing plans.

Now five years later, IEST Dragon’s Den is bigger and more developed than ever! Still with PTA’s support, IEST Dragon’s Den is run by the English Department. All year 8 students have the opportunity to take on and compete in the Dragon’s Den project.

Students work alone, in pairs or in small groups of 3-4 where they have three weeks to develop their ideas and rehearse for their presentation for the class. One finalist from each class is then chosen to represent their class in the Dragon’s Den Final! For inspiration and preparation for the Dragon’s Den Final 2017, our 13 finalists -- Linnea Ejemyr, Moa Christianssén, Johanna Graham, Rebecka Hedensjö, Arthur Harmsen, Florian Randes, Viktor Synnes, Adam Ögren, Ronya Aspelod, Emily Assarson Naess, Isabel Storgård and Caroline Ehrngren (absent: Jack Magnell) -- visited KTH Innovation. 

“Ms Nicole Forsberg explained how things work at KTH and what they strive for in business. Mr Raman Ramalingam explained what they do at KTH. He also give us tips on how to develop products and make money. He mentioned some rare and funny cases like the man who started selling stones as pets -- who managed to make over one million crowns in one year by coming up with a fun and simple idea. The message was that things does not always has to be complicated. It can be simple too,” explained Adam Ögren, one of this year’s 13 finalists.

Tuesday the 21st March was the Dragon’s Den Final 2017 in the Academy at IEST Senior School where our 13 finalists presented their project in front of the three panelists -- Mr Maurice Parry, Mr Ralph Riber and Mr Ari Keinanen. Their presentations were judged on four criteria: Innovation, Business, Sustainability and Communication. They were critiqued on the presentation part: the opening, countdown section and closing statement. The Winner and second place winner will be announced at the End of Year Ceremony on Wednesday, the 14th of June, 2017.

Pictured above is Class 8B's finalists, Rebecka Hedensjö and Johanna Graham, at the Final, explaining the Paxanimi powered by hormonal capsule, the clock that makes sure you wake up ready to start the day -- feeling alert for for the entire day!

“This is now the 5th year we have been running the Dragon’s Den competition at the IEST and seeing the development in these young adults gives hope to the future! The initial reason for creating this annual event is I believe that in the coming years, to succeed one must be an entrepreneur. There will be too many people competing for the same job, as the world is getting more and more populated and the competition is now on a global basis,” explained Mr Maurice Parry, PTA’s Senior Adviser.

“Just having good grades will not be sufficient! Learning to take control of one’s own life, rather than depending on the will of others will be an absolute necessity It is with this though in focus that we need to encourage entrepreneurial processes and is why the PTA, together with dedicated IEST teachers have invested time and funds in the annual 8th grade Dragon’s Den competition. The earlier we encourage students in understanding the various aspects of business, e.g. generating ideas, planning, cost analysis, presenting, etc., the more likely it will be that they succeed in their futures! Let us continue to give this a priority and hopefully other schools and institutes will follow this line of thinking!” concluded Mr Parry.

IEST would like to thank PTA and Mr Maurice Parry for their continued support in Dragon’s Den. We would like to thank our special guests Mr Ralph Riber and Mr Ari Keinanen for attending and participating in this year's event as one of the Dragons!